Year
2019-2026
Client
Night Feelz Productions
Category
Social Assets
project Duration
6+ Years
Six events. Six distinct identities. A start-to-finish creative and campaign strategy for one of Waterloo's most energetic EDM production companies — built to stop the scroll and turn a local scene into a die-hard community.
Night Feelz Productions wasn't an established brand when we started working together. It was a crew with vision, a real connection to the local EDM and bass music scene, and a growing calendar of events that deserved creative to match. Working directly with the owners, we built a start-to-finish strategy for each event — not just the poster, but the full rollout. Static assets, animated motion graphics, paid advertisements, and social content, all sequenced and released with intention.
Each event got its own identity while staying unmistakably Night Feelz. Some leaned into nostalgia. Some carried charitable weight. Some were conceptually ambitious enough to introduce a format the local scene had never seen before. One pushed beyond the Waterloo-Kitchener market entirely and into Toronto. Across all six, every campaign was delivered with both static and motion — the animated work consistently out-performing static posts and giving Night Feelz a visual presence that felt bigger than a local production company.
The payoff was exactly what we set out to build: faster traction, a more recognized brand, die-hard fans, stronger ticket sales, and a community with real momentum behind it. Six events in. Still going.
