Year
2022-2026
Client
OwnersBox
Category
Brand Marketing
project Duration
4+ Years
Campaign creative built to perform across every channel OwnersBox touched — from a scroll on Instagram or Twitter to a shelf in a Kroger store - 40 states deep.
Contest and campaign creative in fantasy sports lives and dies by the deadline. There's always a new contest dropping, a new partner coming in, a new platform asking for six different sizes by Friday. The work had to move fast without losing the thread of what the brand actually looked like. That tension — between speed and consistency — was the thing we were always solving for.
The answer was the system. Every campaign started from a set of reusable templates and scalable frameworks that kept the brand locked in regardless of who was touching it or how fast things were moving. Promotional graphics, animated assets, email layouts, digital ad sets, in-app visuals — all of it built on the same foundation. When a new campaign came in, we weren't starting from zero. We were building on something solid.
The Kroger partnership changed the scale of what we were doing. Designing for web and social is one thing. Designing something that ends up on a physical product in over 40 states is another conversation entirely. The creative had to hold up in environments we couldn't control — retail shelving, packaging, point-of-sale — and still feel like OwnersBox. That project pushed the work beyond the screen in a way most digital-first teams never get to experience.
Over five years, that output spanned web, in-app, email, and paid digital channels — coordinated across marketing and product teams, with multiple campaigns running in parallel at any given time. The creative consistently punched above its weight in the fantasy sports space, where everyone is fighting for the same eyeballs. The numbers reflected that: over 5M engagements and 10M+ impressions across channels, with physical retail reach that extended the brand into the real world at a scale most sports startups never get close to.
